Gaya APA

harper w. boyd, jr [et all]. (1995). Marketing management : A strategic approach with a global orientation (Ed. 3). Chicago: Irwin McGraw-Hill.

Gaya Chicago

harper w. boyd, jr [et all]. Marketing management : A strategic approach with a global orientation. Ed. 3 Chicago: Irwin McGraw-Hill, 1995. Text.

Gaya MLA

harper w. boyd, jr [et all]. Marketing management : A strategic approach with a global orientation. Ed. 3 Chicago: Irwin McGraw-Hill, 1995. Text.

Gaya Turabian

harper w. boyd, jr [et all]. Marketing management : A strategic approach with a global orientation. Ed. 3 Chicago: Irwin McGraw-Hill, 1995. Print.